Director of Marketing
Headquartered in Austin, Texas, Builder Homesite, Inc. (BHI), and its subsidiary, New Home Technologies, were founded in 2000 with the mission to bring homebuilding industry leaders together to develop world class technology solutions. Today, BHI is owned by a consortium of 36 of the nation’s largest homebuilders, and is considered the premier marketing resource for home builders.
BHI leverages the Internet as an alternative to newspapers and other traditional media outlets, allowing top tier builders to work together to provide comprehensive and diverse services to a broader set of consumers, seeking to buy a new home nationally. BHI targets prospective home buyers throughout the home buying cycle: early in the buying process, during active home search and once they’ve closed on a home. The company serves all home buyer segments including first time, move-ups, retirement, Spanish-speaking, urban and high rise, as well as green. Their largest builder segment is large suburban planned communities but they also serve the custom home builders, scattered lot building and the build on your own lot market.
BHI offers a wide variety of products for their home builder members such as listing syndication, online advertising, real estate agent outreach, television programing, photo and video media production, website design, mobile solutions and architectural assets/animation. BHI’s flagship product is NewHomeSource.com, the leading new home website featuring the Internet's most comprehensive selection of new homes. BHI has partnered with over 300 real estate portals to create a “List Once. Be Everywhere.” solution for builders. Through both NewHomeSource.com and these distribution partners the company reaches over 40 million actively searching new home shoppers every month.
The company’s efforts have resulted in significant and sustained growth which has earned them recognition as one of Austin’s fastest growing companies and placement on Inc. Magazines Inc. 500 list. They have also been finalists for the Ernst & Young Entrepreneur of the Year award three times. BHI focuses on creating technically sophisticated products and services that move the industry forward while offering cost savings and profitability improvement to their clients.
During the market downturn, new home sales fell by more than 75% from 15% to less than 8% of all market sales. BHI saw this as an opportunity for continued innovation and growth, while positioning the company to have a stronger connection with the consumer. As a result, BHI has not only survived this downturn but has actually grown during this period.
BHI is also focused on better understanding and influencing consumers earlier in the consideration process. To this point, BHI is actively pursuing new methods to reach all potential home buyers. BHI is also initiating communications and strategies to influence the public perception of new homes and educate the public on how to approach the tradeoffs inherent in a purchase decision. Much of this work will be done on behalf of the entire industry to promote the advantages of the modern new home. As a result BHI will be providing thought leadership to the industry for this initiative.
BHI recently hired a Vice President of Marketing and Industry Communications to lead and champion this initiative. The Director of Marketing will report directly to the Vice President.
The Director of Marketing will be a key player in driving BHI, and subsequently, the home building industry forward. This new role will help develop and execute BHI’s consumer outreach strategy, finding innovative ways to reach and engage potential and existing new home buyers. The Director of Marketing for BHI will:
- Increase awareness among home shoppers nationally around the advantages of buying a new home relative to pre-owned homes;
- Manage research partner relationship to track, benchmark and optimize effectiveness of initiative;
- Manage agency partner relationships to develop positioning, message strategies and creative development;
- Develop MARCOMM strategy and execution plan;
- Use insights gathered from BHI data, as well as those from their member community, to better understand consumers’ expectations and purchasing behaviors;
- Apply marketing best practices and processes to the organization to help create a marketing driven organization;
- Own the marketing calendar, manage the budget and help build the team.
PROFESSIONAL EXPERIENCE AND QUALIFICATIONS
The Director of Marketing will be an innovative leader with 10+ years of marketing, branding and advertising experience. The ideal candidate will have experience creating fully integrated campaigns covering digital marketing strategies, PR and communications, customer acquisition, and brand marketing communications. The candidate will have experience in a variety of categories demonstrating success in influencing consumer perception and behavior. The ideal candidate will have a proven track record of fostering communication and building relationships within a diverse and unique field of constituents. Further, this individual will be able to bring new ways of thinking about marketing to the company, building long term relationships with consumers without sacrificing short term goals.
The ideal candidate will:
- Have a history of creating competitive marketing strategies that resulted in growth;
- Have an entrepreneurial background that ideally includes building a strategy within a new or emerging market or industry;
- Have experience managing multiple agency partners
- Have experience managing significant media and production budgets
- Provide the necessary balance of strategic oversight and operational execution;
- Exemplify unsurpassed open, candid and effective communication skills; and
- Operate with the highest integrity and business values.
Understanding the Business
Knows the business and the mission-critical technical and functional skills needed to do the job; understands various types of business propositions and understands how businesses operate in general; learns new methods and technologies easily.
Making Complex Decisions
Can solve even the toughest and most complex of problems; great at extracting meaning from whatever data is available; is a quick study of the new and different; adds personal wisdom and experience to come to the best conclusion and solution, given the situation; uses multiple problem-solving tools and techniques.
Creating the New and Different
Is able to come up with the next great breakthrough thing to do; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data.
Focusing on Action and Outcomes
Attacks everything with drive and energy with an eye on the bottom line; not afraid to initiate action before all the facts are known; drives to finish everything he/she starts.
Writes and presents effectively; adjusts to fit the audience and the message; knows from experience how to strongly connect to the audience and deliver a message.
Is skilled at getting individuals, teams, and an entire organizations to perform at a higher level and to embrace change; negotiates skillfully to achieve a fair outcome or promote a common cause; communicates a compelling vision and is committed to what needs to be done; inspires others; builds motivated, high-performing teams; understands what motivates different people.
Acting with Honor and Character
Is a person of high character; is consistent and acts in line with a clear and visible set of values and beliefs; deals and talks straight; walks his/her talk; is direct and truthful but at the same time can keep confidences.
An undergraduate degree is required, preferably in marketing or a related discipline. An advanced degree in marketing or management is desirable.
Compensation will be competitive and commensurate with experience.
HOW TO APPLY
Please send resume to email@example.com.
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