FREE WEBINAR: Home Buyer Insights

Monday, October 22, 2012, 11:00am CDT

Click here to register:

Hear about the latest home buyer research and plans to market new home advantages to buyers across the country! Join BDX’s Tim Costello and Hanley Wood's Jonathan Smoke as they unveil the results of a recently completed, comprehensive survey of home buyers. As you plan for 2013, you will want to hear about:

  • What home buyers are looking for in a new home
  • How to position your homes -- what messages resonate with buyers.
  • What events trigger a buyer to purchase a new home -- and how you can capitalize.
  • How changes to the home buying time will affect your marketing.
  • BDX plans to invest millions of dollars to promote new home advantages with a new “Don’t Buy A To-Do. Buy New.” campaign.


Greater Austin HBA Breakfast -- Home Buyer Insights

Tuesday, November 13th, 2012, 8:30-10:30 PM CDT

Click here to register:

Hear about the latest home buyer research and plans to market new home advantages to buyers across the country! Join BDX’s Tim Costello as he visits the HBA of Greater Austin to unveil the results of a recently completed, comprehensive survey of home buyers. As you plan for 2013, you will want to hear about:

  • What home buyers are looking for in a new home -- Austin specific information!
  • How to position your homes -- what messages resonate with buyers.
  • What events trigger a buyer to purchase a new home -- and how you can capitalize.
  • How changes to the home buying time will affect your marketing.
  • BDX plans to invest millions of dollars to promote new home advantages with a new “Don’t Buy A To-Do. Buy New.” campaign.


FREE WEBINAR: Innovative Builder Advertising Strategies For 2013

Wednesday, October 10th, 2012, 11:00 AM - 12:00 PM CDT

Click here to register:

As you plan your marketing initiatives for 2013, you won't want to miss this informative webinar on the trends and latest technologies in online advertising. Our expert, Thane Tennison will walk you through:

  • Key elements for banner ads that are proven to work -- from creative design to ad placement – we’ll make sure you’re armed with the best information.
  • Ad Retargeting: How can you capture those shoppers who are actively searching for new homes.
  • Video Ads: Stand out online with your most engaging content.
  • Mobile Advertising: The world is going mobile... is your advertising following?


FREE WEBINAR: Lead Generation Strategies For Your Website: Using a Visual Design Ideation Gallery

Thursday, August 30th, 11:00 AM - 12:00 PM CDT

Recorded version coming soon!

Are you looking for an innovative way to generate more leads from your website?

During this informative session, we will walk you through how to use a visual design ideation gallery on your website, enabling prospective customers to:

  • browse popular design option recommendations in a playful, fully-decorated environment
  • see option scenes room-by-room, by design style, or by product series (determined by builder)
  • preview option photos, styles, & other details
  • visualize potential design options during the crucial what-if stage
  • save their favorite options, converting into qualified sales leads


FREE WEBINAR: Removing Consumer RoadBlocks! 5 Simple Things To Do Today

Thursday, September 6th, 11:00 AM - 12:00 PM CDT

Recorded version coming soon!

What is stopping new home shoppers from becoming your new home leads? Can buyers easily find your homes online? What does your website look like on a mobile device? When consumers find your homes online, are they truly engaged and sticking around to learn more?

This session will explore common roadblocks buyers face when they are shopping for new homes online. Discover 5 simple ways to remove these roadblocks and watch the leads flow in.


Texas Builders: Connect With BDX At The Sun Belt Builders Show!

September 13-15

Austin, TX

Austin Convention Center

Booth 1028


See You At The Association Leadership Institute in New Orleans!

August 8th-10th

New Orleans, LA

Roosevelt Hotel

Opal Sponsor


FREE WEBINAR: The Savvy Sales Manager: Maximizing Success With Myers Barnes

Monday August 6, 2012 12:00 PM - 1:00 PM CDT


Savvy sales managers know profitable sales and an inspired sales force are the keys to success. During this session you will learn you how to race past your goals, multiply the number of new homes sold, and increase your bottom line with profitable sales. It’s a practical, yet powerful approach to sales management, you can’t afford to miss.

SPECIAL OFFER: One lucky webinar attendee will win a ticket to the upcoming SuperCharged Sales Manager Conference featuring Myers Barnes and Mike Lyons -- that's a $1500 value that could be yours just for attending this webinar.

For more information about Myers Barnes visit:


FREE WEBINAR: The Power Of Email! Best Practices For Effective Email Marketing

Tuesday, July 10, 2012 12:00 PM - 1:00 PM CDT


Email marketing is alive and well. In fact, in a recent study, 64% of people said that email was their preferred method for learning about sales promotions. But all emails aren't created equal! Join our email expert Jon Odishoo for this free online event to learn more about:

  • Design and messaging tips for emails that make an impact
  • Subject lines that work, you only get one chance to get their attention in that inbox
  • What to track and how to use the data you collect about your campaigns
  • How to avoid the spam filters and make sure your emails are compliant


FREE WEBINAR: Demystifying Virtual Tours :: Understand your options, best practices and more!

Tuesday, July 24, 2012 12:00 PM - 1:00 PM CDT


Virtual tours are a great way to help homebuyers visualize themselves in your homes. But with so many options how do you decide what flavor of virtual tour is right for your business? Our media experts will walk you through the different types of virtual tours and highlight the pros and cons for each.

  • What virtual tour options are available? We'll define your options.
  • What are qualities of successful virtual tours? Getting the most out of your investment
  • What questions should you ask yourself before creating a tour? Budget? Goals? And more...
  • See examples of builders that have created dynamic tours at every level.


FREE WEBINAR: Best Practices For Online Advertising

Friday, June 19, 2012 11:00 AM - 12:00 PM CDT

Click here to view the recorded version of the webinar.

Whether you're thinking about starting a banner advertising program or just looking to improve your current campaigns, this is a webinar event you won't want to miss. Join BDX Advertising Expert, Thane Tennison as he covers best practices for display advertising programs.


Connect with us at PCBC!

June 27-28th

San Francisco, CA

Moscone Center

Booth 6342


FREE BDX WEBINAR: Increasing The Effectiveness Of Your Online Home Listings

Fri, Jun 15, 2012
11:00 AM - 12:00 PM CDT

Click here to view the recorded version of the webinar

With thousands of new home communities marketed across the BDX network, builders are always asking us for best practices for improving the performance of their online new home listings. Over the past year, BDX has done extensive research about consumer new home search behavior and during this webinar we will discuss the proven techniques you can use to increase your leads and click-thrus.

During this educational session, our VP of Client Experience, Melissa Morman will discuss:

  • The steps you need to take and the details you need to include in your listings to make sure you're making the most of your marketing investment.
  • The power of embedded video and community imagery -- see how visitors respond when video is included as part of the listing or when you add images of your community and surrounding area.
  • How to position and promote your homes so they stand out -- highlight green features, identify hot homes and promotions that will attract attention to your communities.


FREE WEBINAR: Using Video To Sell New Homes

We all understand the power of video. In fact, BDX builders who added video to their new home listings saw leads increase by 28% and click-thrus by 36%.

Date: Thursday, May 24th

Time: 11am - 12pm CST

Click here to view the recorded version of the webinar.

During this educational session, our video expert, Brad Smith will discuss:

  • How you can use video to build trust and confidence with your homebuyers.
  • How video can be done cost-effectively and quickly -- it's not as much work as you might think!
  • Best practices for incorporating video on your website.
  • Examples of how other builders are using video to increase their bottom line.


Join Us At The American Institute of Architects(AIA) Conference In DC

May 17-19

Walter E. Washington Convention Center

BDX will be exhibiting in the lobby at the entrance to the exhibit hall. Join us to learn more about:

  • 3D Holograms! You won't believe your eyes!
  • Photo-realistic Renderings
  • Interactive Floor Plans
  • Animations & More!


BDX, CEO Tim Costello To Speak At Hanley Wood's Housing Leadership Summitt

May 16th, 2012

8:00 – 9:15 a.m.

Session Title: What’s Working Now and What Will Drive Future Demand


  • Jonathan Smoke, Executive Director, Hanley Wood Market Intelligence
  • Tim Costello, President and Chief Executive Officer, Builder Homesite Inc.
  • Fred Ehle, Vice President of Brand Management, Pulte Group, Inc.
  • Phillippe Lord, Vice President, Strategic Operations and Market Research, Meritage Homes

The Housing Leadership Summit, now in its 26th year, unites America’s most influential home building executives for three days of unparalleled discussion about key issues tied to your company’s future.


FREE WEBINAR: Lies We Have Been Taught in Selling New Homes

Friday May 11th

11am-12pm CST

Click here to view the recorded version of the webinar.

Charles J. Clarke III author of Bulls, Owls, Lambs, and Tigers®: Personality Selling ( will share with you:

  • Overcoming myths for selling homes in 2012 - Old Methodologies don’t work. Are you caught in this trap?
  • Learn Explosive Methods that can turn your entire sales force into Master Closers -- Master Closers have a 1 in 5 Closing Ratio (even in this market).
  • Killer Closes for Bulls, Owls, Lambs, and Tigers® - Personality Selling™
  • Identifying a person’s personality within the first two minutes


National Green Building Conference

Marketing to the New Green Buyer

Speaker: Tim Costello, Chairman & CEO, Builders Digital Experience (BDX), Inc.

Date: 5/1/2012 11:15 AM - 12:30 PM

Selling to the new green buyer is more complex than it seems. It's hard enough to figure out what products and services to offer, let alone promote. The penny pincher, concerned mother, patriot and conservationist are four of the psychographic markets that make up the market that we call the new green buyer. If you're going green to sell, you need to learn who's buying and why.

Architects, designers, builders and sales and marketing professionals will benefit from in-depth knowledge of marketing strategies that target the green buyer demographic. Learning Outcomes:

  • Identify the varying demographics of the green consumer.
  • Insights into the psychology of the types of green consumer.
  • Design strategies that appeal to the green consumer.
  • Marketing strategies sell to the green consumer.


FREE WEBINAR: Using Website Analytics To Improve Your ROI

Thursday April 26th

11am-12pm CST

Click here to watch the webinar on demand.

Join BDX’s Senior Product Manager Paul Gruber and Analytics Expert Eric Brown for this informative session about website performance, analytics and measurement. During this free online event you will learn:

  • Why measurement is important -- how you can take what you learn about your website content and visitors and turn it into marketing gold.
  • Analytics program overview – whether you’re using Google Analytics, WebTrends, or just thinking about tracking your website activities, we’ll walk you through basics.
  • The top 5 things you need to be tracking on your website – get started today!
  • Setting goals, creating events and developing campaigns – creating a plan for success.


FREE WEBINAR: Stop Talking... How To Connect, Communicate and Relate To Today's Homebuyers -- featuring leadership and sales performance coach Mike Moore

Friday April 13th

11am-12pm CST

Today’s buyers are more cautious, less trusting and even cynical. Most don’t believe salespeople. Their reasons for buying are changing…So, how do you connect with them and separate yourself from the crowd?

BDX is excited to bring you performance coach and sales training expert, Mike Moore ( to deliver this timely and impactful webinar. The session will cover…

  • How to be present, pay attention, connect, communicate and be heard.
  • How to uncover the power of aligned intentions and become the buyers guide on their new home journey.
  • How to renew your selling state-of-mind!
  • ________________________________

    On Demand Webinar: Mobile Marketing Must-Haves

    We've all heard the stats about how the number of mobile users is growing faster than ever. It is a unique time in history, and business opportunity abounds. Your customers are mobile. Are you?

    Click here to watch this recorded webinar now!

    During this educational session presented by BDX CEO, Tim Costello, you will:

    • Learn the basics of mobile marketing, including definitions of mobile sites vs. mobile apps, mobile keywords and more.
    • See eye-opening examples of how builders' sites look on a smart phone with and without mobile customizations.
    • Get proven, practical tips for using mobile text keywords to increase your business, and learn how you can dovetail them with QR codes to draw increased traffic to your website.
    • Hear a discussion of the steps involved in moving forward with mobile app development, including the questions you need to ask yourself and your potential vendor before you begin.



    IBS 2012

    We loved seeing so many of you in Orlando for this year's Builders' Show. Missed us at IBS?

    Click here to download our presentations from the show.

    Session Name

    Mobile Marketing Must-Haves: It's Not Optional Anymore

    E-Marketing: A Comprehensive Approach

    Selling Against Foreclosures

    Marketing to the New Green Buyer

    Making the Real Estate Agent Connection

    Marketing to the New Home Buyer


    Lead Management Webinar featuring Mike Lyons

    Event Details:

    "We get leads but they just don’t seem to be very good?" How many times have you heard that from your sales team? Low lead conversion is usually the symptom and not the actual problem.>/p>

    Surveys have revealed that only about 3% of sales executives are following up appropriately with their online leads.

    This essential hands-on workshop provides an easy-to-follow roadmap leading to a successful Lead Management Program that will help you attract and convert more prospects into qualified buyers and explode your sales goals.

    Learning Outcomes:

    • The latest homebuyer statistics and shopping behaviors.
    • Learn about the online sales process.
    • Discover ways to engage leads quickly and effectively online.
    • Maximize your lead capture rate by setting appointments from your website.
    • Set appointments that convert 30% of the time.
    • Mike’s top tech tool that guarantees more sales.

    Presented by Mike Lyon


    She-Conomy Webinar

    View On-Demand

    Event Details:

    No matter how you look at it, women are highly influential in the home buying process, and you can't afford to not understand their preferences. Join us for this informative webinar:

    • Learn what motivates the female buyer and how you can leverage in your marketing programs.
    • Discover the most popular technologies, materials and trends in the She-conomy
    • Understand the art of connecting with the female buyer in her own language, including buzzwords and communications styles that keep her engaged throughout the buying process.
    • Find out who’s doing it right and who’s missing the mark.


    CEDIA Series


    8:30-9:30am :: Tim Costello Keynote  

    11am-12pm :: Applying Lean Principles to Achieve Operational Excellence 

    2-3pm :: Marketing to the New Green Buyer 

    Click Here For Details



    July 19 :: Dallas, TX

    July 21 :: Irvine, CA 

    July 26 :: Teaneck, NJ

    July 28 :: Miami, FL

    BHI Speakers

    BHI has a seasoned group of executives who speak at events across the country and who are ready to make your next event a success. Topics we can cover include: Green Building, She-Conomy, Mobile Marketing, Internet Marketing, Online Advertising, Realtor Outreach, Trends In Building, and more. Please contact us for additional details.

    Interested in having BHI speak at your next event?

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