| Ad Product
|
Dimensions
W x H pixels
|
Max. Size
|
NHS Served
File Types
|
3rd Party
Served File
Types
|
Animation
|
| Leaderboard
|
728 x 90
|
30K
|
gif, jpg, html,
swf, javascript
|
redirects, submit
for review
|
3 loop max.
|
| Skyscraper
|
120 x 600
|
30K
|
gif, jpg, html,
swf, javascript
|
redirects, submit
for review
|
3 loop max.
|
| Tile
|
125 x 125
|
15K
|
gif, jpg, html
|
redirects, submit
for review
|
3 loop max.
|
| Medium
Rectangle
|
300x250
|
30K
|
gif, jpg, html,
swf, javascript
|
redirects, submit
for review
|
3 loop max.
|
What To Send
When sending your creative via e-mail, please
include:
- Contract name (campaign identifier)
- Submitter's name, number and e-mail address
- Builder Homesite contact
- Creative start/end date
- Destination URL for click through for
each banner/market (if URL is not included we will default to your
homepage).
- ALT text
- The number of creative pieces attached. If
sending multiple banners, please submit a zip file.
Please list in detail any special instructions required for contract,
including replacements, additions and deletions of creative. If sending
multiple campaigns or creative, specify in a text file which creative
corresponds to which campaigns and list which creative should be
scheduled where. Also include dates if rotations are to be changed
mid-run.
Acceptable File Formats
- Creative formats include GIF, JPEG, animated
GIF89a, HTML 3.0, Flash 6 (see below for Flash specifications), JavaScript; other rich-media
formats accepted upon review.
- Third party served ads (from Atlas, BlueStreak,
MediaPlex, etc.) accepted upon review.
Flash Specifications
NHS can not alter Flash files or install fonts.
Flash files must:
- Be in .swf format
- Open in a new window
- Include a clickTAG variable (do not code the
URL directly into the Flash file, but attach in a .txt file)
- Include
an HTML browser sniffing code
- Include a component .gif or .jpg file (no larger than 20k) for users who
do not have Flash plugins installed.
For more information, please visit Macromedia's Rich Media Guide.
Third-Party Ad Serving
NHS allows third-party ad serving and accepts three types of third party
redirects, upon review:
- Simple Redirect (image src and href), or
- Javascript or IFRAME/Javascript tags, or
- Rich Media.
Color Palette
256 (or fewer) adaptive colors with flat colors chosen from Web-safe palette
Animation
All animated banners must be viewable in both Internet Explorer and Netscape/Mozilla browsers.
Pop-under, pop-over, or flyover ads
Newhomesource only supports these types of specialty units on a 'builder' detail page.
Expandable Units
Newhomesource.com does support 'expandable' ad units.
Expandable creative must be tested internally and may be subject to modifications based on findings.
All publisher files cannot be hosted on the Newhomesource.com server. All publisher files must be third-party served.
Expandable units must be user-controlled. When a user rolls the mouse over an expander ad, the banner instantly expands.
When the user moves the mouse off the ad, the ad will return to its original size.
The Newhomesource.com ads that can be sold as expandable are:
- 300x250
- The 300x250 ad expansion can only happen with the 'Middle3' unit on the Community Results page.
This is the 'bottom' 300x250 ad.
- The ad can only expand 'beneath' the ad.
- The ad can only expand to a maximum height of 400 pixels.
- Leaderboard unit (468x60) or (728x90)
- The ad can only expand 'beneath' the ad.
- The ad can only expand to a maximum height of 200 pixels.
Other advertising opportunities
Article sponsorships and category sponsorships in the Home Guide, as
well as newsletter sponsorships are also available. For more
information, please submit a request
and include in comments section.
Please note that we reserve the right to make slight modifications to code to ensure compatibility with our ad server.
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