Visitors to NewHomeSource represent a valuable, targeted audience for builders and companies that seek to reach people actively engaged in shopping for their next home. These frequent internet users are educated, married, affluent, and have demonstrated a preference for new homes.

The following information tables represent survey results from over 500 visitors to NewHomeSource in October 2004.

Gender  Male 46%  Female 54% Education (Highest Level)  Some high school 2%  High school graduate 8%  Some college 28%  College graduate 36%  Some graduate school 8%  Completed graduate school 18% Household Income  Under $40,000 per year 14%  $40,000 to $60,000 per year 24%  $60,000 to $80,000 per year 19%  $80,000 to $100,000 per year 17%  $100,000 to $150,000 per year 18%  Over $150,000 per year 8% Internet Usage (How often?)  Once a month or less 1%  2-3 times per month 2%  Every week 6%  Several times per week 10%  Daily 81% Marital Status  Single 32%  Married 68% Type of Home Desired  Resale Home 2%  New or Resale Home 46%  New Home 52% Age  18-24 10%  25-34 33%  35-44 27%  45-54 15%  55-64 12%  65+ 3% Price Range of Home Desired  under $100,000 4%  $100,000 to $150,000 20%  $150,000 to $250,000 36%  $250,000 to $350,000 19%  $350,000 to $500,000 14%  $500,000 to $750,000 6%  over $750,000 1% * Source: Builder Homesite survey of NewHomeSource.com visitors, October 2004  NewHomeSource.com Media Kit         Ad Specifications Review the latest NewHomeSource audience demographics List your homes and communities on NewHomeSource