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Audience Profile*

Visitors to NewHomeSource represent a valuable, targeted audience for builders and companies that seek to reach people actively engaged in shopping for their next home. These frequent internet users are educated, married, affluent, and have demonstrated a preference for new homes.

The following information tables represent survey results from over 500 visitors to NewHomeSource in February 2008.


Gender
 Male37.9%
 Female62.1%

Education (Highest Level)
 High school graduate/ GED19.1%
 2-year college degree22.2%
 4-year college graduate37.1%
 Masters Degree16.5%
 Doctoral Degree5.1%

What is Your Household Income (in U.S. Dollars)
 under $40,0005.3%
 $40,000 to $59,99916.5%
 $60,000 to $79,99914.2%
 $80,000 to $99,99916.9%
 $100,000 to $149,99918.0%
 $150,000+10.8%
 Prefer Not to Answer18.2%

Marital Status
 Single, never married15.4%
 Married67.7%
 Separated1.9%
 Divorced13.2%
 Widowed1.7%

Type of Home Desired
 Resale Home4.1%
 New or Resale Home45.1%
 New Home46.6%
 Retirement Community Home4.3%

What Is The Total Size of Your Household?
 110.0%
 235.9%
 321.2%
 420.3%
 5+12.6%

Age
 18-242.2%
 25-3418.3%
 35-4428.4%
 45-5425.8%
 55-6417.7%
 65+4.1%
 Prefer Not to Answer3.5%


* Source: Builder Homesite survey of NewHomeSource.com visitors, February 2008


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