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| Audience Profile* |
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Visitors to NewHomeSource represent a valuable, targeted audience for builders and companies that seek to reach people actively engaged in shopping for their next home. These frequent internet users are educated, married, affluent, and have demonstrated a preference for new homes.
The following information tables represent survey results from over 500 visitors to NewHomeSource in February 2008.
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| | Gender |
| Male | 37.9% |
| Female | 62.1% |
| | Education (Highest Level) |
| High school graduate/ GED | 19.1% |
| 2-year college degree | 22.2% |
| 4-year college graduate | 37.1% |
| Masters Degree | 16.5% |
| Doctoral Degree | 5.1% |
| | What is Your Household Income (in U.S. Dollars) |
| under $40,000 | 5.3% |
| $40,000 to $59,999 | 16.5% |
| $60,000 to $79,999 | 14.2% |
| $80,000 to $99,999 | 16.9% |
| $100,000 to $149,999 | 18.0% |
| $150,000+ | 10.8% |
| Prefer Not to Answer | 18.2% |
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| | Marital Status |
| Single, never married | 15.4% |
| Married | 67.7% |
| Separated | 1.9% |
| Divorced | 13.2% |
| Widowed | 1.7% |
| | Type of Home Desired |
| Resale Home | 4.1% |
| New or Resale Home | 45.1% |
| New Home | 46.6% |
| Retirement Community Home | 4.3% |
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