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AUSTIN, Texas - September 21, 2004 - Builder Homesite, Inc., a leading provider of technology and marketing solutions for the homebuilding industry, and Network Communications, Inc. (NCI), the world's largest real estate advertising publishing company, announced the successful redesign of LivingChoices.com - North America's most comprehensive real estate advertising website.
LivingChoices.com lists thousands of homes for sale and rental communities across the United States and Canada. With the Web site's re-launch, NCI is delivering more data, more advanced search capabilities and more intelligent functionality than ever before.
"We wanted to elevate our online capabilities and expand our scalability to meet the demands of advertisers, consumers and our distributors as well as our own business goals," says Glenn Goad, Senior Vice President of NCI's Interactive Division. "That required a technology partner with a unique set of competencies, including experience building complex, data-rich websites and in-depth knowledge of the real estate domain. Builder Homesite was the ideal choice."
As the developer of New Home Source, the most comprehensive new home search site for consumers, Builder Homesite was able to leverage its advanced technological capabilities, online marketing experience and extensive real estate industry knowledge. "Building and deploying a large and complex enterprise web application like LivingChoices.com is traditionally very time-consuming and expensive," says Krishna Murthy Vice President and Chief Information Officer of Builder Homesite. "But, unlike other developers, we were able to draw on the core competencies we've gained through the development of our own product and leverage knowledge and existing software components. As a result, we could manage costs and meet all of NCI's business objectives."
Murthy says that that Builder Homesite is looking forward to extending its Internet technology and real estate domain expertise to other businesses, to help them meet their online marketing objectives. "LivingChoices.com is a powerful example of how we can help today's progressive real estate organizations realize even their most aggressive Internet business goals."
About Network Communications, Inc.
Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company distributes more than 10 million magazines each month in more than 500 markets in the U.S. and Canada. NCI's titles include The Real Estate Book®, Apartment Finder/Blue Book®, Mature Living Choices®, Corporatechoices.com®, Black's Guide®, New Home Finder®, Enclave®, Unique Homes®, and Kansas City Homes & Gardens®. Online magazine content can be accessed at www.livingchoices.com. More corporate information can be found at www.ncinfo.net.
About Builder Homesite, Inc. and NewHomeSource.com
Builder Homesite, Inc., a consortium of 32 of the nation's largest homebuilders, is today's leading marketing and technology solutions provider for the home building industry. Its growing range of products and services are revolutionizing the way homes are marketed on the Internet. In 2002, Builder Homesite launched its first product, NewHomeSource.com, a consumer website offering the Internet's most comprehensive information and selection of new homes. In 2003, Builder Homesite launched New Home Technologies, a subsidiary consortium of new homebuilders and product suppliers, to create an integrated and standardized online new home design options management portal. Today Builder Homesite is continuing to extend its Internet technology expertise into new industries. For more information, go to www.builderhomesite.com.
Press Contacts
Ray Peabody
Network Communications, Inc.
770.962.7220
rpeabody@LivingChoices.com
Eleanor Bowman
Builder Homesite/New Home Technologies
512.413.5278
ebowman@builderhomesite.com
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