Building Industry’s Leading Media Company and Largest Digital Marketing Provider Combine Resources To Help Builders Increase New Home Sales and Improve Operations
Austin, TX November 09, 2011
Hanley Wood, LLC, and Builder Homesite, Inc. (BHI) today announced that they have formed a partnership to work together on a variety of technology, marketing, and data initiatives. The companies will collaborate to upgrade Hanley Wood’s NewHomeListings.com website, expand opportunities for industry research, and create joint builder education programs.
“Both Hanley Wood and Builder Homesite share a common mission to work with home builders to help them sell new homes and improve efficiency. This partnership is a natural fit that will create lasting value for builders,” said Melissa Morman, VP Client Experience, BHI.
“This new collaboration is an exciting development not just for our companies, but also the industry that we serve. We are looking forward to working together on these joint initiatives,” said Andy Reid, President of eMedia and Market Intelligence, Hanley Wood.
As part of the new collaboration, Hanley Wood’s new home website, NewHomeListings.com will now be managed by BHI affiliate, Builders Digital Experience (BDX). NewHomeListings.com will be powered by BDX’s leading new home listing platform – the same powerful new home search engine that is behind NewHomeSource and Move New Homes, the #1 and #2 new home websites. Builders who list on NewHomeListings.com will soon enjoy upgraded functionality and design and be able to manage their data and access reporting through BDX’s exclusive builder portal, BDXLive. In addition, builders who list their communities with BDX will now also have their homes distributed to the updated NewHomeListings.com website as part of their BDX bundle.
BDX has worked with builders for over 11 years and has become a one-stop resource for builder digital marketing solutions. The BDX Listing Bundle is designed to ensure that builders can “List Once and Be Everywhere”. In addition to NewHomeSource and Move New Homes, with BDX, a builder’s listings are syndicated to over 300 partners across the Internet reaching over 40 million potential new home buyers each month*. Hanley Wood builders will be given the option to upgrade to the full BDX Bundle and gain this premium exposure across the Internet.
The companies will also work together to share data and fuel Hanley Wood’s market intelligence solutions. BHI’s deep industry relationships and robust data will help augment Hanley Wood’s existing research efforts. Hanley Wood Market Intelligence is the housing industry's leading independent real estate research firm providing residential construction information for real estate development and new-home construction planning. Builders, developers, financial institutions, manufacturers, commercial developers, and retailers all rely on Hanley Wood housing activity data to gain a strategic advantage in their planning, and to support business decisions at both a national and regional level.
Hanley Wood and BHI will also partner on joint outreach and marketing initiatives designed to strengthen the new home industry and educate builders on important issues and opportunities. Starting in 2012 the companies will be working together to reach and educate builders through a variety of vehicles.
Builders who are interested in learning more about how this new partnership can support their business objectives can email info(at)thebdx(dot)com or Jennifer Pearce at Hanley Wood (jpearce(at)hanleywood(dot)com).
*comScore September 2011
About Builder Homesite and Builders Digital Experience
Builder Homesite, Inc. was founded with a mission to bring homebuilding industry leaders together to develop world-class technology solutions. Builder Homesite is a consortium of 35 of the nation's largest homebuilders, and its flagship product is NewHomeSource.com, a consumer website offering the Internet's most comprehensive information and selection of new homes available. Www.builderhomesite.com
Builder’s Digital Experience, LLC (BDX) from Builder Homesite, Inc. and Move, Inc. (NASDAQ:MOVE) was founded in October 2009 to combine the industry’s leading new home resources under one roof and offer builders innovative online marketing options, streamlined customer service and support, and greater value. Capitalizing on over 11 years of building industry experience, BDX includes the top two new home websites, NewHomeSource from Builder Homesite and Move New Homes. Additional services include video production, rich media rendering, mobile search, custom website production, connections to real estate professionals, and more. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit http://www.thebdx.com.
About Hanley Wood
Hanley Wood is a leading business-to-business media company focused on the residential, commercial construction and design industries. Its diverse portfolio includes magazines, websites, e-newsletters, exhibitions and conferences, custom marketing and data services.
Hanley Wood is comprised of four operating platforms: Market Intelligence, the housing industry’s leading research and analytical source providing in-depth residential construction data, both national and in over 800 local markets, for real-estate development and new-home construction planning; Media, which publishes more than 24 magazines, featuring REMODELING, BUILDER and ARCHITECT, along with related websites, e-newsletters, and conferences; Exhibitions, which produces marquee events such as World of Concrete and the Remodeling Show that bring residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients. http://www.hanleywood.com.
Eleanor Bowman, BHI, 512-413-5278, ebowman(at)builderhomesite(dot)com
Andy Reid, Hanley Wood, 202-380-3829, areid(at)hanleywood(dot)com