Builder Homesite Builds On Success With Launch Of Online New Home Marketplace Targeting Active Adults
NewRetirementCommunities.com will give active adults an online resource to research new homes and new home products
AUSTIN, Texas, January 12, 2006 – Builder Homesite, a consortium of 38 of the nation’s largest homebuilders, announced today that they are launching a new online marketplace targeting active adults. The site, NewRetirementCommunities.com will debut at the end of January and will offer adults over fifty a dedicated website where they can search for new homes and read informative articles about the new home buying process.
Research has shown that active adults are the fastest growing age segment of the Internet community. According to a recent survey, more than two-thirds (70%) of active adults from 50 to 64 years old have gone online.* Research has also shown that over 68% of online buyers are over 40.**
“Active Adults are often overlooked as a valuable online market segment,” said Tim Costello, president and CEO of Builder Homesite. “Our 38 consortium builders recognized a need for a robust website dedicated to the new home buying process for this market and were in a unique position to bring it to life. Builder Homesite’s success developing new home search solutions for niche markets is driven by the fact that we have one of the industry’s largest online aggregations of new home data.”
NewRetirementCommunities.com will launch in late January. The site follows in the successful footsteps of Builder Homesite’s flagship website NewHomeSource.com and its Spanish language companion, Casasnuevasaqui.com. NewHomeSource.com recently celebrated five years of helping consumers find the perfect new home online. Casasnuevasaqui.com is a new home marketplace dedicated to Spanish speaking homebuyers and after just one year the site has surpassed the 2500 community mark.
About Builder Homesite and New Home Technologies
Builder Homesite, Inc. and its subsidiary, New Home Technologies, were both founded with the same mission – to bring homebuilding industry leaders together to develop world class technology solutions. Builder Homesite is a consortium of 38 of the nation’s largest homebuilders and its flagship product is NewHomeSource.com, a consumer website offering the Internet’s most comprehensive information and selection of new homes. In 2003, Builder Homesite founded New Home Technologies, a subsidiary consortium of new homebuilders and product manufacturers to create Envision – an integrated and standardized online new home design options management solution. Today Builder Homesite is continuing to extend its Internet technology expertise into new industries. For more information, go to www.builderhomesite.com.
* Survey by Kaiser Family Foundation (January 2005)
** AARP “A profile of older Americans”
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- Eleanor Bowman