AUSTIN, Texas – October 14, 2002 – Builder Homesite, Inc. (BHI) today announced a strategic partnership to create a new home listings channel with the real estate sales channel of www.statesman.com. Using the core web technologies from Builder Homesite’s national Web site, www.NewHomeSource.com, the Austin American-Statesman will offer builders more comprehensive and detailed listings in a searchable database of new home communities throughout the Austin/San Marcos metro area.
“We are extremely pleased to bring the NewHomeSource web platform, built by the BHI builder consortium, to statesman.com. This is the perfect way for us to bring the builders and the Austin/San Marcos home buying community together online,” says Larry Sanders, General Manager of statesman.com. American-Statesman Classified Advertising Director Ron Mann adds, “New home advertisers have the opportunity to complement their newspaper advertising and extend their reach to an active segment of potential buyers through the use of our New Home Search feature.” The Austin American-Statesman is the largest daily newspaper in the Central Texas, with a Sunday circulation of over 240,530 adults.* The statesman.com Web site serves a monthly audience of more than 467,932 unique visitors.**
“Austin is a very active market for new home development,” says Tim Costello, President and CEO of Builder Homesite. “We are excited about this great new partnership with statesman.com and how it will serve both consumers and builders in this strong market. It is an ideal blending of the strength of our web technologies with the strength of the statesman.com online audience.”
Larry Oglesby, President of KB Home, the first builder to join the New Home Search channel on statesman.com, is also in support of the relationship. “We are extremely pleased with the adoption of the already-proven NewHomeSource platform by the American-Statesman. With the consistent growth that Austin and San Marcos continue to experience and the mass consumer outreach offered by the Statesman, this partnership should really deliver maximum marketing value to builders.”
*Audit Bureau of Circulations, December 31, 2001
**statesman.com monthly site report, August 2002
About Builder Homesite, Inc. and NewHomeSource.com
Founded in Austin, TX in 2000 by a consortium of thirty-one of the nation’s largest homebuilders, Builder Homesite, Inc. (BHI) represents over 400,000 new home sales annually. BHI’s mission is to offer improved technology and marketing solutions for the new home industry. The first product by Builder Homesite is NewHomeSource.com, a consumer website offering the most comprehensive information and selection of new homes available on the Internet. Through their extensive distribution network, many additional builders are making BHI their entry point into the Internet. By providing data to a single source — New Home Source — builders participate in other NewHomeSource online partner channels including MSN HomeAdvisor, Yahoo!, eBay, newspaper Web sites, CitySearch and realtor websites.
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- Eleanor Bowman