World’s largest residential real estate publisher advances online technological capabilities with intelligent and features-rich website
AUSTIN, Texas – September 21, 2004 – Builder Homesite, Inc., a leading provider of technology and marketing solutions for the homebuilding industry, and Network Communications, Inc. (NCI), the world’s largest real estate advertising publishing company, announced the successful redesign of LivingChoices.com – North America’s most comprehensive real estate advertising website.
LivingChoices.com lists thousands of homes for sale and rental communities across the United States and Canada. With the Web site’s re-launch, NCI is delivering more data, more advanced search capabilities and more intelligent functionality than ever before.
“We wanted to elevate our online capabilities and expand our scalability to meet the demands of advertisers, consumers and our distributors as well as our own business goals,” says Glenn Goad, Senior Vice President of NCI’s Interactive Division. “That required a technology partner with a unique set of competencies, including experience building complex, data-rich websites and in-depth knowledge of the real estate domain. Builder Homesite was the ideal choice.”
As the developer of New Home Source, the most comprehensive new home search site for consumers, Builder Homesite was able to leverage its advanced technological capabilities, online marketing experience and extensive real estate industry knowledge. “Building and deploying a large and complex enterprise web application like LivingChoices.com is traditionally very time-consuming and expensive,” says Krishna Murthy Vice President and Chief Information Officer of Builder Homesite. “But, unlike other developers, we were able to draw on the core competencies we’ve gained through the development of our own product and leverage knowledge and existing software components. As a result, we could manage costs and meet all of NCI’s business objectives.”
Murthy says that that Builder Homesite is looking forward to extending its Internet technology and real estate domain expertise to other businesses, to help them meet their online marketing objectives. “LivingChoices.com is a powerful example of how we can help today’s progressive real estate organizations realize even their most aggressive Internet business goals.”
About Network Communications, Inc.
Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company distributes more than 10 million magazines each month in more than 500 markets in the U.S. and Canada. NCI’s titles include The Real Estate Book®, Apartment Finder/Blue Book®, Mature Living Choices®, Corporatechoices.com®, Black’s Guide®, New Home Finder®, Enclave®, Unique Homes®, and Kansas City Homes & Gardens®. Online magazine content can be accessed at www.livingchoices.com. More corporate information can be found at www.ncinfo.net.
About Builder Homesite, Inc. and NewHomeSource.com
Founded in Austin, TX in 2000 by a consortium of 32 of the nation’s largest homebuilders, Builder Homesite, Inc. (BHI) represents over 290,000 new home sales annually. BHI’s mission is to offer improved technology and marketing solutions for the new home industry. The first product by Builder Homesite is NewHomeSource.com, a consumer Web site offering the most comprehensive information and selection of new homes available on the Internet. Because of the extensive distribution network, more and more builders are making BHI their entry point into the Internet. For more information, go to www.builderhomesite.com.
Press Contacts
If you are a member of the media and have a question or interview request, please contact:
Eleanor Bowman
(512) 413-5278
Ray Peabody
Network Communications, Inc.
770.962.7220
rpeabody@LivingChoices.com