Builder Homesite Names Marketing Veteran to Board of Directors
Former Southwest Airlines CMO, Kevin Krone, Adds Expertise to Marketing and Technology Company
AUSTIN, TEXAS (PRWEB) FEBRUARY 01, 2018
Builder Homesite, Inc, (BHI), an Austin-based digital marketing, media and technology firm, announced today it has named Kevin Krone to its board of directors. Krone is a marketing industry veteran who was previously the Chief Marketing Officer of Southwest Airlines Co. BHI is dedicated to helping companies embrace digital transformation in every aspect of business. BHI began working in the home building industry over 17 years ago and now provides first-class technology and marketing solutions across a range of industries.
“We are thrilled to have someone of Kevin’s caliber join our team and provide valuable marketing insights as we position our company for further growth,” said BHI CEO Tim Costello. “He is a highly accomplished and diversified executive who is experienced in digital strategy, branding, and scaling businesses and we are looking forward to his guidance and direction.”
Krone spent 24 years in various positions at Southwest Airlines. As vice president and chief marketing officer, he was responsible for all aspects of Southwest’s marketing strategy and execution, including the oversight of the company’s brand development, advertising, promotions, mobile and digital strategy and execution.
We are thrilled to have someone of Kevin’s caliber join our team and provide valuable marketing insights as we position our company for further growth – Tim Costello, CEO, BHI
Prior to his promotion to vice president and chief marketing officer, Krone led marketing, sales and distribution at Southwest, including the technical development and marketing of southwest.com as the first major United States airline to sell travel online. He also oversaw the re-launch of the improved Rapid Rewards loyalty program in 2011, which powers one of the most successful VISA© co-brand credit card programs in the world.
“BHI brings some of the most innovative marketing channels and technologies to the homebuilding industry and beyond,” said Krone. “I am excited to join the board of such a dynamic company and lend my expertise to help make it even more successful.”
Krone received his MBA from University of Illinois at Urbana-Champaign. He serves on the Board of Directors for UpLift, Inc, a digital marketing company that leverages financial technologies in the travel industry; and on the Advisory Board for Tredence, Inc., an analytics services and solutions company serving some of the leading Fortune 500 clients. Previously, Krone served on the board of Home Away, Inc, which was acquired by Expedia in 2015. Krone resides in Dallas with his wife of 15 years and three young children.
Headquartered in Austin, Texas, Builder Homesite, Inc. (BHI) was founded with the mission to bring homebuilding industry leaders together to develop world class marketing and technology solutions. The company is owned by a consortium of 25 leading home builders and has more than 1,000 clients from the building industry and other vertical markets. The company’s flagship product is NewHomeSource.com, a consumer website featuring the Internet’s most comprehensive selection of new homes. BHI also provides a range of marketing, media, and technology solutions to the building industry and beyond. BHI is comprised of two companies. Builders Digital Experience (BDX) is a leading provider of digital marketing and sales solutions for the building industry (https://www.thebdx.com/). EX Squared Solutions (EX2) helps businesses tackle critical opportunities with world-class technology in a variety of industries (https://exsquared.com/).