BuildTopia and Builder Homesite Announce Strategic Partnership!

by Erik Cofield in News and Events | Press 4/28/2009 9:33:00 AM

For BuildTopia: Flammer Relations, Renita Davis: 770-383-3360 x21
For Builder Homesite: Builder Homesite, Blair Kuhnen: 512-289-7370

BuildTopia and Builder Homesite launch joint program providing BTLead to home builders struggling through hard times

ROCKVILLE, MD – BuildTopia, Inc., provider of the industry’s most widely used Web-based residential construction management software, announces a joint marketing agreement with Builder Homesite, Inc., producers of, the largest online new home marketplace in the United States. Nearly every customer of Builder Homesite can manage leads and prospects, complimentary, through BuildTopia’s BTLead system, dramatically helping builders drive sales. Conversely, BuildTopia builders can list their inventory in nearly every online marketplace including Yahoo Real Estate, Zillow, AOL Real Estate, Trulia, Homegain, Homefinder, Frontdoor and many others through The American public benefits by having even more choice and content in more locations.

As an industry specific web based lead and prospect management system, BT Lead is feature rich with follow-up campaigns, codes, workflow and processes designed specifically for sales in the homebuilding industry. The product also interfaces with Web sites and third party generation companies, such as and others, automatically adding new leads to the builder’s database.

“The combination of listings and BTLead is a solution that gives builders the broadest exposure on the Internet while providing them a world class lead management system. This alliance is a game changer for builders as it streamlines even more functionality helping them be that much more efficient,” said Beau Engman, President of BuildTopia.

Both Builder Homesite and BuildTopia are long time champions of bringing technology, processes and efficiencies to builders.

“As it is widely recognized, two of the most critical elements in any builder’s operations have always been getting leads, and then managing them through the customer lifecycle experience. The combined power of Builder Homesite and BuildTopia is an industry milestone,” said Erik Cofield, BuildTopia’s VP of Sales and Marketing.

“There is no doubt builders are becoming more technically savvy,” said Blair Kuhnen, VP of Builder Homesite’s Consumer Business Unit. He offered, “With nearly 87% of consumers using the Internet in their new home buying process, builders who cannot push content, inventory and related data out to the deep corners of the web are simply not going to be competitive in 2010.”

“We at BHI have always believed that having a world class lead management system is essential to take full advantage of the improved economics offered by Internet marketing. As the industry’s largest provider of Internet leads we are thrilled to partner with BuildTopia and their lead management system. This will enable builders to sell more homes at the lowest cost of sales possible,” said Tim Costello, President of Builder Homesite.

The program is currently available through or

About BuildTopia
As the most widely used web-based construction management software for residential builders, BuildTopia streamlines and integrates all core construction business processes in one powerful, yet easy-to-use system. Builders, developers and trade partners rely upon BuildTopia to dramatically improve the effectiveness, efficiency and profitability of their businesses. For more information about BuildTopia, visit

About Builder Homesite
Builder Homesite, Inc. was founded with a mission to bring homebuilding industry leaders together to develop world-class technology solutions. Builder Homesite is a consortium of 36 of the nation’s largest homebuilders, and its flagship product is, a consumer website offering the Internet’s most comprehensive information and selection of new homes available at For more information about Builder Homesite, visit

# # #

BT_BHI_Press_Release.doc (43.50 kb)

BuildTopia BTLead Flyer


For additional information contact:

  • Eleanor Bowman
    (512) 413-5278