NEW YORK – September 4, 2003 – 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that Builder Homesite, Inc., a consortium of premier new home builders, has signed a three-year agreement that makes 24/7 Real Media’s Open AdStream® Central its exclusive ad serving solution for NewHomeSource.com, its Web site for new home buyers.
The Company explained that NewHomeSource.com is the first national home marketplace focused specifically on the new home market. The NHS family of Web sites features comprehensive listings for new homes from more than 139 new homebuilders and 5,000 new home communities across the US. The sites in the NHS network reach more than 6 million unique Web users every month.
Builder Homesite switched to 24/7 Real Media’s Open AdStream because of the high level of its customer service and specifically the responsiveness of the 24/7 Real Media account management and technical support team, along with Open AdStream’s enhanced return on investment. Among the features that drew Builder Homesite to Open AdStream is the ability to forecast inventory, that is, its ability to predict impressions and clicks based on historical data on keywords without having a campaign targeted to that keyword. Moreover, it has the ability to target precisely the keyword variables that most visitors use in a typical search for a new home.
Stewart Pickard, director of business development for Builder Homesite, Inc., said: “24/7 Real Media’s reputation for superior customer service, its demonstration of the utility of the service along with the economic benefits of Open AdStream convinced us that we made the right choice.”
Thomas Capato, 24/7 Real Media’s senior vice president of technology sales, said: “Builder Homesite gave us the opportunity to show them that Open AdStream could provide its visitors with superior targeted advertising delivery. The 24/7 Real Media team looks forward to continuing to serve Builder Homesite with the kind of ongoing customer support that produces a long-term relationship.”
Developed with some of the world’s leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire Web sites. Among 24/7 Real Media’s Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com.
About 24/7 Real Media, Inc.
24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.
About Builder Homesite, Inc. and NewHomeSource.com
Founded in Austin, TX in 2000 by a consortium of 32 of the nation’s largest homebuilders, Builder Homesite, Inc. (BHI) represents over 225,000 new home sales annually. BHI’s mission is to offer improved technology and marketing solutions for the new home industry. The first product by Builder Homesite is NewHomeSource.com, a consumer website offering the most comprehensive information and selection of new homes available on the Internet. Because of the extensive distribution network, more and more builders are making BHI their entry point into the Internet. By providing data to New Home Source, builders can also participate in BHI online partner channels, including Yahoo, eBay, CitySearch, Homegain, newspaper and realtor websites.
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