Solicited and Verified Ratings and Reviews Now Featured On Leading New Home Website, NewHomeSource.com
September 10, 2019, Austin, TX – Builders Digital Experience (BDX), the leading provider of marketing and technology solutions for the homebuilding industry, announced the launch today of the TrustBuilder ratings and reviews program. Powered by the foremost new home website, NewHomeSource.com, TrustBuilder delivers honest reviews from real homeowners about the home buying experience. The program creates the leading destination for homebuyer reviews that are independent, transparent, and credible, delivering a more complete and accurate representation of buyer sentiment.
“Last year, we embarked on a mission to transform the way buyers gather information as they shop for new homes. TrustBuilder is paving the way for honest, transparent reviews that shoppers can trust during the home buying process,” said Tim Costello, CEO of BDX. “We know 93% of consumers read product reviews before making an online purchase and that products with reviews see an increase in sales. TrustBuilder is important for home shoppers, builders, and our industry as a whole.”
Dozens of builders across the United States are leveraging reviews on NewHomeSource.com. Today, 25% of new home communities on NewHomeSource.com feature reviews and the number is rising.
“KB Home takes pride in creating lasting relationships with our customers, and we know that honest reviews from real homebuyers are an important part of the homebuying process,” said Jeffrey Mezger, CEO of KB Home. “We are pleased that our strong positive reviews reflect our commitment to establishing KB Home as a leader in customer satisfaction, and through TrustBuilder, we are creating significant, long-term value in our brand.”
By contacting every new homebuyer from participating builders, BDX is able to provide a true representation of homeowner sentiment with solicited, honest reviews.
“We are proud to support TrustBuilder, the only source of ratings and reviews from fully-verified new home buyers,” said Allan Merrill, President and CEO of Beazer Homes. “By providing access to reviews from known new home owners, TrustBuilder should become an integral part of the new home shopping process for buyers and a credible demonstration of the commitment we have made to delivering a great new home buying experience.”
The TrustBuilder approach is already changing the game for reviews in the homebuilding space. Most pre-existing industry reviews are unsolicited and unverified, and therefore dominated by an unhappy few.
“It’s hard to over-estimate the value of an honest customer review, but we’ve seen many sites struggle with the problem of fake reviews,” said Tyson Kirksey, VP of Digital Marketing for Highland Homes. “A program like TrustBuilder that ensures the transparency and credibility of ratings and reviews is long overdue in the home building industry. We’re excited to participate in this industry-changing initiative.”
Research shows that the majority of consumers trust online reviews as much as personal recommendations. To further the credibility of the program, BDX has partnered with Bazaarvoice, a leader in the ratings and reviews space to manage the process of collecting and verifying the reviews.
Participation in the TrustBuilder program is free for all BDX clients who list on NewHomeSource.com. Ratings and reviews are published on NewHomeSource.com and builders also have the option to embed ratings and reviews on their own websites and social media streams.
About Builders Digital Experience
For nearly 20 years, Builders Digital Experience (BDX) has been a leading provider of digital marketing and sales solutions for the home building industry. In addition to running the top new home listing site (NewHomeSource.com), and providing distribution of new home listings to hundreds of real estate websites, BDX offers website development, virtual reality solutions, interactive floor plans, photo realistic renderings, and sales center kiosks. Together, these online and interactive resources help builders and manufacturers create a true digital experience for their buyers. BDX is owned by the industry and works with more than 1,300 clients. www.thebdx.com
For additional information contact:
Director of Marketing, BDX