Is housing ready for its ‘Got Milk’ Moment — Hanley Wood Article About New BHI Initiative
Builder Homesite is planning to launch a multimillion-dollar national marketing and advertising campaign designed to “take back market share” from resale’s and foreclosures that have marginalized new homes for many buyers. BHI has decided to launch this campaign as a way to reinvest in the industry and help drive additional business for all home builders. …