Month: December 2012

Builder Online: Making the Case for New Homes Over Used

Builder Homesite Inc., (BHI), an Austin, Texas–based consultant owned by a consortium of 32 builders, is testing a marketing and advertising program in Houston, Phoenix, and Washington, D.C., that promotes the benefits of buying a new single-family home, and which BHI intends to expand nationally in 2013. Tim Costello, BHI’s executive director, tells Builder that after looking …

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