Five More Top Home Builders Join Industry-Leading Consortium
AUSTIN, Texas – July 6, 2004 – Builder Homesite, Inc., the successful homebuilder consortium, announced today the addition of five new members: Taylor Woodrow, TOUSA Homes, John Laing Homes, Kimball Hill Homes and Crosswinds Communities. With the 25% expansion, the Builder Homesite consortium now represents over $80 billion dollars in gross revenue for 2003 and builds over 290,000 new homes in thirty states across the continental US.
“Since its launch in 2000, the consortium has maintained a solid foundation of the nation’s highest quality homebuilders, whom we continue to support with leading-edge marketing and technology services,” said Melissa Morman, Chief Operating Officer for Builder Homesite. Among the services the new members will gain are listings on the consortium’s flagship product, NewHomeSource.com. New Home Source has proven to be an effective and economical marketplace for new home advertising. “The new members’ years of experience and commitment to home building excellence will continue to increase NewHomeSource’s position as a leading resource for consumers looking for new homes.”
Taylor Woodrow was attracted to Builder Homesite’s ability to immediately and economically extend its access to potential new homebuyers. “We are always looking for new ways to reach consumers when they are actively searching,” said John Holland-Kaye, Commercial Director. “Builder Homesite complements our own Web marketing activities in several ways, including high placement in leading search engines. This will raise our profile and make it easier for homebuyers to learn about our award-winning homes and communities.”
“We’re impressed with the value that Builder Homesite delivers – including qualified leads and several innovative and economical new home marketing opportunities, from which all of our brands can benefit,” said Larry Shawe, Vice President of Sales and Marketing for TOUSA Homes, Inc. “Our target audience is increasingly turning to the Internet when searching for new homes, so our membership in Builder Homesite helps ensure that we’re reaching these consumers.”
Exceptional Internet-based consumer reach was also important to John Laing Homes, along with the high value. “What builders get in return from Builder Homesite far exceeds the membership fee,” says Larry Webb, CEO. “In fact, I wish we’d have become a member sooner.”
Kimball Hill Homes also recognizes Builder Homesite’s ability to expand consumer awareness. “The tools at our disposal as a partner in this industry-leading organization will enhance our ability to reach consumers who are searching online for the highest value homes,” said David K. Hill, Jr., chairman and CEO. “Our commitment to excellence in the homebuilding industry and Builder Homesite’s commitment to superior online marketing makes our relationship a perfect match.”
“NewHomeSource.com is a great example of how the Builder Homesite consortium created a leading-edge product that is benefiting both builders and consumers,” said Bernie Glieberman, President, Crosswinds Communities. “By working together, we can move the entire industry forward.”
About Crosswinds Communities
Crosswinds Communities, headquartered in Novi, Michigan, is the largest independently owned builder in Michigan and one of the top 50 in the U.S. Founded in 1971 by Bernie Glieberman, Crosswinds specializes in town homes, single-family homes, commercial developments, and master-planned communities. Crosswinds has developed communities in six states, with tens of thousands of homes built, earning numerous building industry awards. For more information, go to www.crosswinds.com.
About Kimball Hill Homes
A family story since 1939, Kimball Hill Homes currently ranks 21st among the largest volume homebuilders in the U.S., making it one of the nation’s largest privately held homebuilders. Today Kimball Hill Homes delivers the highest quality construction of new homes in California, Florida, Illinois, Nevada, Ohio, Oregon, Texas, Washington, and Wisconsin. The builder is the recipient of numerous awards for its communities. For more information, go to www.kimballhillhomes.com.
About John Laing Homes
John Laing Homes was named Professional Builder magazine’s “2004 Builder of the Year.” The national award, created in 1966, recognizes one homebuilder each year for excellence in the industry in several areas, including innovative designs, marketing, and customer service. One of the top five privately held homebuilders in the nation, John Laing Homes ranks 28th on Professional Builder magazine’s list of the top 400 homebuilders. The company, based in Newport Beach, California, concentrates its homebuilding efforts in California and Colorado. For more information, go to www.johnlainghomes.com.
About Taylor Woodrow, Inc.
Taylor Woodrow has operated successfully in North America for more than 65 years, with core operations in homebuilding, high-rise residences and community development. Headquartered in Bradenton, Florida, its current operations encompass more than 70 active developments throughout Arizona, Florida, Texas, California, and Ontario, Canada. For more information, go to www.taylorwoodrowhomes.com.
About TOUSA Homes Inc.
TOUSA Homes (Technical Olympic USA) is a leading homebuilder in the U.S., operating in 14 metropolitan markets located in four major geographic regions: Florida, the Mid-Atlantic, Texas, and the West. TOUSA designs, builds, and markets high-quality detached single-family residences, town homes, and condominiums. It also provides financial services to its homebuyers and others through its subsidiaries, Preferred Home Mortgage Company and Universal Land Title, Inc. For more information, go to www.tousa.com.
About Builder Homesite, Inc. and NewHomeSource.com
Founded in Austin, TX in 2000 by a consortium of 32 of the nation’s largest homebuilders, Builder Homesite, Inc. (BHI) represents over 290,000 new home sales annually. BHI’s mission is to offer improved technology and marketing solutions for the new home industry. The first product by Builder Homesite is NewHomeSource.com, a consumer Web site offering the most comprehensive information and selection of new homes available on the Internet. Because of the extensive distribution network, more and more builders are making BHI their entry point into the Internet. For more information, go to www.builderhomesite.com.
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- Eleanor Bowman